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2007/03/17

Web 2.0 thinking

●創業方向
1. business model 創新
如FlashGame結合Operator進行billing
2. 服務轉型(科技化、數位化)
如SocialPicks (線上投資分析),讓使用者可以有被發掘的機會
如Skype+即時口譯

●2nd Question : What kind of Creativity We Really Need?
1. a New one (same feature, not used)
2. an Innovative one (improved feature)
3. a Novel one (strange & odd)

●Meaning, Symbol & Creativity
1. Symbol = Signifier(圖案) + Signified(意義), represent the mind & spirit
2. Everyday Life = Meanings Network = Conflicted Discourses
3. Zeitgeist (German term : spirit of the time) = A temporary Equilibrium of Discourses
4. Incorporation, Destruction, Parody of existing Meaning System
5. Creativity = Fashion Mind

●3nd Question : Creativity with New Entrepreneurship
High Value Market
1.0 function consumption
1. Commodity (Value)
2. Goods (Meaning; difference with commodity : symbol)
2.0 meaning consumption (life style market)
1. Service (Satisfaction, People 2 People touching)
2. Experience (Disney, SPA..etc, change every 12~18 months)
3. Transformation (Get new life, like education)
(Experience & Transformation earn lots of money!!)

●What is Creative Industries
produce "symbolic goods" (ideas, experiences, images)

●New Business World
1. Creative Idea > Land, Machine & Capital
2. Meaningful Difference = Fashioning
3. Experiencing -> Life Style Proposal = New Ability
4. A Reflective Mindset

●In Searching of "Flow" (Csikszentmihalyi)
1. Concentration (merging of activity and awareness)
2. Enjoyment
3. Skill vs. Challenge
4. Process > Results
5. Self-Transcendence
6. Learning in Playing
When people feels happy most?
according the more than 8800 survey papers,
prof C. finds that the answer is when people enjoy at work!!

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huang47 | personal

huang47 | personal